Empire- magazine published monthly and is one of Britain’s
biggest selling film magazines.
Masthead- The tittle located along the top of the magazine
with will smiths head in the middle which would instantly be spotted as it is a
large image alongside red bold text. Empire is a very known film magazine so its
layout and the conventional tittle font can notice it even though it is not all
seen. It is important for the consumers to see the picture on the front cover
of the magazine to attract to the audience to purchase the magazine.
Main image -He is looking straight at the audience with a serious
look on his face which could suggest a dramatic plot. Will smith is holding a
gun which represents action and violence which is appealing to an audience aged
15-30. It also shows that he is strong and a brave character. He is wearing all
black clothes which tell us that he is being a serious man. The idea that he is
stood alone in the main image tells the audience that he is alone in the
abandoned city in the film.
The background of the magazine seems faded with and layered
with fog which emphasises the mystery of the film and does not give too much
away which helps attract a wider audience to purchase the magazine.
The headline – The tittle of the film is written across the
centre of the magazine and the world legend is shown much bolder than the rest
of the tittle. This gives the audience clues of what the film could be about
and tells them that will smith could be the main character that is the legend.
The grey background looks gloomy yet looks very professional which also helps
the bold font in white stand out as it contrasts with the background. Underneath
the headline there is a subheading which shows will smiths name in bold
standing out in between the other lines, being a popular a list actor.
Conventions -Above the tittle there is a caption that
relates to the film genre with powerful words used such as best winter preview
ever. This tells the audience immediately when the film will be releasing and
also allows the consumers to want to read and find out more about the film. Furthermore
there is also a barcode, a price and date. These are all important as they make
the magazine look more official and people know when the magazine has been
issued.
Cover lines -In addition there are also other films being
advertised on the front cover in small images around the main image of will
smith. This helps the magazine to attract audiences that like different genres.
There is red and white subheadings naming other films and information about
them which lets a variety of audience know additional information.
The mast head is written in in a font where no two letters
are the same. The letter M has a curve
and is bold and black with a white outline which contrasts against the other
two letters. The Y and the M are transparent in red with white outlines. The
masthead is unique and would appeal more to the younger demographic as it is
not cliché and boring.
The image featured on the front cover shows all the
characters running which connotes a chaotic and adventurous scene. The image is
taken form a high angle which makes the characters look like they are going to
run towards the audience and has a white glow behind them which represents the
unknown dangers with in the film.
Furthermore the cover line is written on both sides of the
page and is written in red and white bold writing. This colour scheme contrasts
well with the dark mysterious background and this makes the front cover more
eyes catching, wanting the consumers to purchase the magazine.
The headline is written in white text and is very informal
showing that they are aimed more at teenagers which engage more in casual
language. Yet it is kept very simple which shows the magazines sophistication
in making it look professional.
The magazine is mostly aimed at the younger demographic as
it contents are focused more on fun and younger activities. It demonstrates the
fun and quirky side of the magazine as well as looking professional. The unique
selling point would be the tittle of the magazine as well as the image as the
image consists of more than one person it shows that there is a lot of
adventure during the film.
