Task 1

WHAT WAS THE LAST FILM YOU SAW AT THE CINEMA

The last film I saw in cinema was Fast and furious 7 which was a tribute to Paul Walkers passing. 

How did you hear about it? What marketing techniques did you see/read/hear?

Heard about it on social media sites, television advert, bus stop posters. I saw the trailer on youtube as it showed me a  preview of the film which gave me a insight of what the film will feature.

Did you watch the trailer and how effective was it?

A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. I watched the trailer on the internet and found that it was very effective because it was a build up to excitement. From the beginning the trailer was very unique showing cars jumping out of a plane which was instantly eye catching. Another part of the trailer which was shown in slow motion was very effective when Paul Walker was running on the bus which added a lot more excitement. As the trailer went on it showed a clip of the previous scene which demonstrates how the sequels of films link. Using different scenes and environments the trailer showed most of the action that takes place in the movie which constantly makes you want to watch it more and the more you watch the trailer the more you feel like you want to watch the film. 

How often do you go to the cinema in a year?

I go to the cinema at least twice a year due to movies being released after a month online I would watch it online after watching the trailer.