Masthead Ideas & Headline Ideas

Poster Sketch

Poster Inspiration

In this poster I like the colour scheme and the mysteriousness of the poster and the simplicity.

I like the atmosphere in this poster it is obvious to the audience that it is a dystopian sci-fi film.

I like the fact that there is a reflection of the people in the water that makes the character anonymous

Media Social Marketing - I Am Legend

I Am Legend, a film released on 14th December 2007, does not have a lot of social media marketing, which may be because of how the film was released in a year where there wasn’t a lot of social media. With this in mind, the only use of social media which was found was on Facebook, a worldwide use of social media in which many people are able to connect with different things that they are interested in as well as connecting with people/ TV/ Bands or in this case film. As seen on this screenshot of the Facebook page, it is the official page, therefore it has full authority to post any connection to the film, this being the main actor playing the main protagonist (Will Smith). There is information about the film on the side of the Facebook page, as well as photos and how many people have liked the page, this being over 8 million. As this film uses an A-list actor, Will Smith, there would be a lot more followers which may up the amount of people who have liked the Facebook page, which therefore gives more publicity to not only to the actor and the other films they starred in, but also to this specific film, as other people who maybe interested in this genre may find out about him and it would give more publicity to the actor as a whole.

Media Social Marketing- Hunger Games

Interviews

Questionaire

From the answers provided by the 16 people asked, 11 of them were between the ages of 16 and 18 whereas the rest were of the age of 19+ or below 12. The majority of the distribution is in the age group of 16-18, this might affect the answers because typically ages can have very different tastes in films such as older people may enjoy more of a classical drama whereas younger views may like more animation or comedy films.

Viewing the answers provided by the 17 people asked, 9 of them were female whereas the other 8 were male. The uneven distribution of the genders by one difference, so I feel as which this might not affect the answers because typically men and women have very different tastes in movies.

Looking at the answers provided by the 17 people asked, 11 of them stated they enjoy Dystopian Sci-Fi films whereas the other 6 were male. The uneven distribution of the interests this might affect the answers because typically people who dislike a genre tend to have negatives opinions and portrayals.

This set of data shows us that from the 12 people who answered this would agree that a film such as this the film trailer would need to be more visual, such as explosions and flashing visual effects. Taking into consideration of that 1 person from the 12, I still feel as such the trailer will need dialogue to make sense.

This set of data showed us the overall appeal of our unique selling point, therefore I feel as which we have a made a good decision and thus planned a good film plot.

Film Director Case Study

Interviews

Film Critics Review

I am legend critic’s reviews:

NY DAILY NEWS-

Will Smith does the honours in the new, improved version, demonstrating his charismatic presence in a film that rests almost solely on his shoulders. The only other humans we see, other than his family in flashbacks of the evacuation, are a mother (Alice Braga) and her son (Charlie Tahan) who've driven up from Maryland with god as their co-pilot.

Smith has a tough task, making himself interesting while relating only to his dog and to mannequins that his lonely, paranoid mind takes for real friends. But he and those street magicians who dressed Manhattan pull it off.

ROGEREBERT-

The opening scenes of "I Am Legend" have special effects so good that they just about compensate for some later special effects that are dicey

"I Am Legend" does contain memorable scenes, as when the island is being evacuated, and when Neville says goodbye to his wife and daughter (Salli Richardson and Willow Smith), and when he confides in his dog (who is not computer-generated, most of the time, anyway). And if it is true that mankind has 100 years to live before we destroy our planet, it provides an enlightening vision of how Manhattan will look when it lives on without us. The movie works well while it's running, although it raises questions that later only mutate in our minds.

TELEGRAPH-

The first hour of the film, by far its strongest, plays like a cross between an urban version of Robinson Crusoe and One Man and His Dog. Smith, in a performance of stamina and subtlety that recalls that of Tom Hanks in Cast Away (2000), wanders around an island that has become a wilderness.

What started out so promisingly, a companion piece of sorts to Children of Men, disappears in a frenzy of screaming, head-banging, bloodiness - followed by totally unconvincing redemption.

CONTENT TIME

It's in the last half-hour that I Am Legend imports new elements that both propel the story to its explosive climax and just aren't as compelling as the day-in-the-life story that preceded it. The notion the movie floats, of an uninfected colony north of the city, is literally too Utopian to seem either plausible or attractive to a hardened case like Neville. Smith has inhabited the character so fully, and let moviegoers inside with him.

Website analysis

http://wwws.warnerbros.co.uk/iamlegend/

Instantly when we open up the website there is a video of the trailer that plays immediately.  I think this is very eye-catching as it tries to intrigue the audience straight away. There is the main title of the film as well as will smith with a serious face shown in the background which is also striking as the audience can already indicate that it is an action movie. His face shows scares and there is a hint of light in the background which could suggest that the main character was involved in violence and sense of danger within the film the light in the background suggests hope.

At the centre of the page there is a subheading which leads to different sections of the film this allows the audience to find out more about the film once they have watched the trailer.

Towards the bottom of the website there are three different formats that the film can be purchased in which widens the audiences thoughts as they can order it in different conditions to suit then. There is also a quick headline which is short and snappy which says one legend two stories, from this we can tell the one legend is will smith however it makes the audience want to find out more on the plot of the story. There is also a small sentence which describes the film without giving too much information away. This is a selling technique which allows the audience to have a choice to find out more. At the very bottom of the page, there are credits written of the people that produced and funded the film some names are written in bold to show the audience the people behind the film which allows them to see if they are fans of their previous or upcoming work e.g the director.

The theme throughout the website is shown as being very edgy yet is very simplistic which allows the audience to access more information easily and quickly.